The Title is the title of the property which gets displayed to consumers. This should be the name of your publication or company.
The Internal Name field lets you provide a convenient name for the property to help you identify it. This can be the same as the Title. This name is never displayed publicly to consumers.
The Tax ID Number is a federally-issued identifier for your business. Providing this field is optional.
The time zone you select will be used in any calendar-based calculations and will set the time zone used when displaying reports and transactions.